‘Genderless’ has become a buzzword in fashion, but what does it actually mean, besides brands being able to double their market for every item?
For The Guardian, I talked to trans and nonbinary designers and retailers about genderless branding, pinkwashing and what labels could do instead of whacking a rainbow on it.
‘I don’t think we should take the gender out of fashion’, says Rae Hill, designer at Origami Customs. ‘Instead of “genderless”, there needs to be more of a fluidity of gender. The gender of a piece of clothing is whatever gender you feel when you wear it, and not that you have to fit into the gender of that piece.’